The new logo... not winning any awards.One might argue that being petty over spelling and grammar is uncalled for, as most of us make mistakes from time to time. So why should Vasantha Angamuthu be treated any differently?
Well, Vasantha is the new editor of the city's most widely-read and arguably important magazine, Metrobeat. She's burst onto the scene by producing an incredibly sloppy column that appears on the inside sleeve of September's issue, the first edition with her in the editor's chair.
As far as "first impressions" go, this is a disaster.
Let's look at the errors in the Vasantha's column:
"What has not changes is that Metrobeat..."
Ummm, don't you mean changed?
"KwaMashu gets a look in in the September edition.."
A look "in in" the edition? And why are there two fullstops at the end of this sentence?
"...you can also do your own review of your favourite eating out, coffee shop, breakfast joint and send it to us..."
Well, firstly there's a missing 'or', and secondly what is an "eating out"? This sentence should read: '...you can also do your own review of your favourite eating venue, coffee shop or breakfast joint and send it to us...'; but even then it doesn't sound quite right.
"...and from November w will be featuring..."
Urrr... you mean 'we will be featuring...'
These are all glaring errors, obvious to me the first time I skimmed over the text.
I find it completely unacceptable that the city's official magazine is being edited by someone who is clearly incapable of doing the most basic task of an editor - publishing grammatically correct and error-free English.
Up until last month, Peter Bendheim was the editor of Metrobeat, having taken it from concept to it's (now former) glory over the course of a hundred issues. That hard work might all come to naught, as it appears the slide downhill has just begun.
I also find the content of the column slightly irksome. Vasantha promises that much has changed from the old format, and she says: "What has changed is that you are going to find more familiar people and places in the magazine - people like you and places you know."
Really? More familiar people and places? I find that tough to believe, seeing as the old Metrobeat delivered exactly these things, while maintaining a great diversity in it's offerings. The September issue has certainly not delivered on these "changes"; I await the next to see if they will ever come to fruition.
I have of course been critical of Metrobeat before, in an article that revealed the Mayor was plagiarising his column.
But am I just being pathetic and too harsh on Vasantha? Do you think we should be demanding such high standards from this council magazine? Leave a message in the comments.