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Kuluma TV

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Kuluma TV
Submitted by capdog on Tuesday, February 20, 2007 - 12:20

This new production is an online video magazine, based on the yuppie hip-and-trendy, see-and-be-seen, pseudo-celebrity Durban lifestyle. The concept of the online videozine is quite progressive and ultimately a good idea, but in it's current state I find Kuluma TV lacking in punch.

To start with, head over to their eye-catching interactive website, and take a browse of the video collection. There are a number of ones that stood out to me, specifically the Love Jones / 33 / Karma gig reviews; but other than that it's mostly just clips of the commercial city clubs, as well as a handful of big-brand events held at venues like Tilt and Tiger Tiger. With loads of fashion and catwalk shots thrown in the mix too. Serious.

The production is good, but the video content itself is bland. The entire thing has a life-of-the-rich-and-famous "Top Billing" feel to it, but instead of offering a bit of meaty substance or interesting information, most videos are just promotional advertising masquerading as actual magazine content.

Essentially, the videos are on a par with infomercials. Like Verimark trying to sell you the Big Green Clean Machine, here is Kuluma trying to sell you a night on the town with their paying sponsors and brands. There's nothing controversial or even slightly edgy about anything that they cover - unsurprising, they wouldn't want to offend the big sponsors and club owners by expressing any opinion besides "it was fabulous, dahrling"!

The site is still new, so let's hope they manage to produce something a little better than the sterile offerings currently available. Or maybe, I should put the proverbial money where my mouth is... "Scouts TV", anyone? A bit of competition will surely shake up this market!

Go on... give 'em some traffic... they need it...

http://www.kuluma-tv.co.za


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Subject:  But wait... there's more
DeanRichards's picture
Author:  DeanRichards
Date:  20 February, 2007 - 14:32

"Scouts TV"! I like it! I could upload mp3's of my singing in the shower! Got a couple of classic numbers...


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Subject:  Yeah, send them to me!
capdog's picture
Author:  capdog
Date:  22 February, 2007 - 08:51

Yeah, send them to me!


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Subject:  Singing on the drain
DeanRichards's picture
Author:  DeanRichards
Date:  22 February, 2007 - 10:55

We'll have to talk licencing fees, though. I've got Dave Thompson from BMG records banging at my door as we speak and Kenny G is hoping to get onboard to do a couple of covers. Also, I don't like to brag, but there's even talk I could be SA's answer to Beyonce...

"I like maxims that don't encourage behaviour modification."
-- Calvin and Hobbes


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Subject:  Hehe... ;)
capdog's picture
Author:  capdog
Date:  23 February, 2007 - 09:36

Hehe... ;)


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Subject:  Blasting onto YouTube! Here
capdog's picture
Author:  capdog
Date:  24 February, 2007 - 17:44

Blasting onto YouTube!

Here is the link to the official Durban Scouts channel on YouTube:

http://www.youtube.com/DurbanScouts

There's only 3 videos there now, of Lark, Dan Patlansky and Goldfish. More to come! If you have some cool video content that would be good for Durbs, send me an email or private message and let's get it sorted!

I'm really keen to get a lot of content from local gigs and events, maybe do some actual production too.


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Subject:  Hit me up dog
Obi's picture
Author:  Obi
Date:  26 February, 2007 - 08:25

Gimme a holler and lets make a plan stan...

You cannot escape your destiny. You must face Darth Vader again - Obi Wan Kenobi


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Subject:  capdog sucks and has no idea
Author:  jbrink (not verified)
Date:  22 March, 2007 - 12:18

I refer to your blog on kulumatv.co.za.Competition is always good.You should do your home work first before you make statements about video content with out a punch.We cant even compare your site with kuluma site.How on earth do you expect us to fund these video productions with out sponsers????????It seems capdog is the only traffic on this site.O one more thing,the only punch you will get is the one on your face.


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Subject:  kulumatv - Website? More like Brabys directory!
Author:  Douse
Date:  22 March, 2007 - 16:42

Seeing your comment, I decided to have a look at your "website" and I completely agree with capdogs statement!
Where is the content - all I can seem to find is advertising everywhere.
You are definitely right to say that this website does not compare to the kuluma site, durbanscouts is way ahead of your game. There are awesome, current articles to be found here, all written in an objective manner. There is no unneccessary and transparent punting here.
You may have video content but honestly, it sucks!
Not a site I will be visiting again!


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Subject:  Brabys Directory AND ONLINE MAPPING !
kliktrak's picture
Author:  kliktrak
Date:  23 March, 2007 - 06:18

Hi

Interesting comparison: Have you guys however checked out the new
BRABYS ONLINE MAPPING - which now has integrated aerial photography ! and NO it doesnt use Google's API , its a totally homegrown system !

CLICK HERE or www.brabysmaps.co.za

or EXAMPLE

KLIKTRAK
http://kliktrak.partychief.com


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Subject:  Unforgviabel garmmatic erors.
Author:  hedmekanik
Date:  23 March, 2007 - 06:48

And on the eighth day, the Lord saith "Lettest there be goode grammar...and there was thus great and cadent speech..."

Fro todyas leson, we hav thsi orrhible exampel:

"the only punch you will get is the one on your face"

Now, class, settle down. Obi Wan, put the knuckle duster down and Capdog - what have I told you about pulling the other kid's hair, hmmm?...Right. One Track, stop making faces or face the music.
OK - yesterday we discussed how the collapse of civilisation as we know it is ushered in by bad grammar and unforgivably atrocious spelling.
Now tell me class, what is wrong with the above statement, hmm? Ah - Kliktrak, always first with the answers. Yes, Kliktrak?

Kt: Well um, sir, you can't have a punch ON a face, that's the same as saying "I'll throw you with a stone" - the object cannot be thrown with anything, it must be thrown at, it only makes sense with the use of a subjugated verb.

Bravo, Kliktrak. Now go back to your map studies.

Anyway - kuluma.tv (apart from choosing a name so close to kulula that confusion is unavoidable and will probably funnel traffic in their direction) is just a little ahead of its time, really. It's a shame that the speed of SA web users is generally about that of Alexander Graham Bell's first telephone line and as a result the site g-g-g-e-e-et-t-ts along quite slowly, but let's not be pessimistic. I'm sure it'll be well popular in, oh, about five years time. Of course, by then the TV channels will be doing it and they'll promptly blast everyone else outta the water, or buy them out, whichever is easiest.
But in the meantime, good luck chaps. But don't go throwing anyone on a punch.


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Subject:  teachers pet
kliktrak's picture
Author:  kliktrak
Date:  23 March, 2007 - 07:02

thank you Mr mekanik , sir

I brought you an apple again today...

KLIKTRAK
http://kliktrak.partychief.com


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Subject:  Online strategic manouvres
kliktrak's picture
Author:  kliktrak
Date:  23 March, 2007 - 10:51

Well before we bring the big guns out, lets just say between myself and a few other Dscouts who work in the industry, that our evaluation of and commentary on online portals and websites as well as those generating revenue from advertising is coming from a position of expertise.

Opinions may be expressed, and sure, these days there is a level of free speech. But I must say this as well, I work for a business who generates a sizeable amount of revenue from selling online advertising.

After reviewing the Kuluma-TV site and noting the comments from what appears to be one of its owners/managers/affiliates namely Mr J Brink, I would support the fact that this initiative is built on a pretty solid business model, and agree totally that if commercial interests are being pursued,they have created a relatively unique [in SA and KZN online terms] online product, that should drive a certain amount of traffic, justifying the stats to attract advertising.

The fact is DScouts is not a commercial venture and is a loose confederation of contributors with a single webmaster, and is in the category of "social forum".

As far as the comment on the substance of the content ie vid clips goes, for the type of venture that Kuluma-TV / Durban-TV is, one would have to see a certain critical mass develop, ie encouraging users to supply vid clips and also the producers of orginal content for the site deliverying a quantity at a certain rate so that the frequency of updates to content was sufficient to encourage repeat visits and grow the user base to make the whole project a success, and in turn secure more advertising and revenue to grow the business model and its profitability.

One also must understand the unique nature of conducting business online, in that there is a very open market and it is easy to copy, criticise and difficult to monitor and manage positive and negative consequences, ie being online means things often take on a life of its own !

Coupled with the fact that being online immediately means you have to compete in a global marketplace , especially against far more advanced competitors mainly in the US and Europe. For Kuluma-TV they would need a strategic position that secures them a niche against sites such as YouTube.com for example.

The approach must be to have a very solid and fully baked online strategy and business model, too often projects have been relegated to the recycle bin of "nice ideas" , due to lack of planning , management and solid execution.

Keep surfing, and when the tsunami of the "next big thing" hits the interweb, make sure your board is fully waxed and you have limbered up, to ride through the blue room and onwards to the sandy shore of success !

KLIKTRAK
http://kliktrak.partychief.com


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Subject:  Jeez my head is reeling
capdog's picture
Author:  capdog
Date:  23 March, 2007 - 11:59

Jeez my head is reeling after that speech china! ;0


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Subject:  Is the punch spiked?
DeanRichards's picture
Author:  DeanRichards
Date:  23 March, 2007 - 11:52

You can be punched on the nose or alternatively punch someone on the nose. So, I agree it sounds odd, but grammatically, I'm not so sure you can't be punched on the face... Although where would "on" be exactly? Could you clear this up please, JBrink? Are you planning to punch his hair, forehead or cap?


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Subject:  Eish man, Eish
Obi's picture
Author:  Obi
Date:  26 March, 2007 - 09:41

Looks like I came on a bit strong and got relegated again. Anyway I think Kuluma tv is a good concept but lacks in the execution. Anyway all I have to say is NO ONE TUNES THE DOGG AAAAIIIIT... Dont make me bring out my lightsabre and tear someone a new arse raaaaaiiit.

You cannot escape your destiny. You must face Darth Vader again - Obi Wan Kenobi


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Subject:  Seriously, I don't mind if
capdog's picture
Author:  capdog
Date:  26 March, 2007 - 13:42

Seriously, I don't mind if people give me shit. If I was a sensitive guy, I wouldn't be writing on the internet! And if nobody cared enough to give me shit then it means I'm doing a really bad job. The whole reason for scouts is for discussion and different points of view!

But thanks for the support anyway Obi Wan I know you got my back.. :]


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Subject:  Last punch-up
Author:  jogger
Date:  26 March, 2007 - 09:44

When I responded to the blog,i was so pissed off.In fact capdog made me so angry I even hated my own dog for a few secconds.Yes the grammar was a bit of a fu#*? up.So please can we put this little episode behind us and enjoy this great website in a more constructive manner.


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Subject:  Open season? Nah...
Author:  hedmekanik
Date:  26 March, 2007 - 10:40

It's a good idea, but as with many ventures has teething problems which sort themselves out with time, so good luck to you. If you need any copy written, drop me a message.


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Subject:  No problem jogger. Here's a
capdog's picture
Author:  capdog
Date:  26 March, 2007 - 11:09

No problem jogger. Here's a little retrospective lesson about publicity:

One of the readers of durbanscouts.za.net saw this article and was so impressed with Kuluma that he went over to his favorite forum to encourage people to check it out. The link is here. Scroll down to look for what Dysan1 had to say, and the responses that include "Nice site!" from GregPz and "did some one say hot girls???????????? Cool site" from DurbsBoi.

So you see, despite the fact that I gave a scathing review, the end result is publicity for Kuluma. And there is no such thing as bad publicity!

Or wait... hang on...

Do a Google search for "kuluma tv" and you'll see this article is number 2 on the list. It's highly likely that anyone who wants some information about Kuluma will click the link that brings them to this article. And when your prospective clients read this, what will stand out to them? Will it be the scathing article?

Or will it be the representatives of Kuluma threating physical violence against the reviewer?


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Subject:  SA's own Youtube...hmmm
kliktrak's picture
Author:  kliktrak
Date:  14 May, 2007 - 14:25

check this out

http://www.myvideo.co.za

some classic regter egter homebrewed video mayhem
like

http://www.myvideo.co.za/video/south-african-braai-etiquette

and

http://www.myvideo.co.za/video/gandalf-cleans-up-cape-town

KLIKTRAK
http://kliktrak.partychief.com


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Subject:  Braai Etiquette
DeanRichards's picture
Author:  DeanRichards
Date:  14 May, 2007 - 21:56

The Braai Etiquette one looks as though it was filmed in England.

"I like maxims that don't encourage behaviour modification."
-- Calvin and Hobbes


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Subject:  Tsk Tsk
Author:  hedmekanik
Date:  15 May, 2007 - 06:13

It's very cool but the lazy asses copied the thing verbatim from an Aussie Tong Master vid - http://www.barbecue-online.co.uk/video/tongmaster.wmv

Tsk, tsk, messrs Swift and co...


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Subject:  Jeez I didn't realise that!
capdog's picture
Author:  capdog
Date:  15 May, 2007 - 11:28

Jeez I didn't realise that! I've always loved that video, now I feel dirty.


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Subject:  It was filmed in ol sunny uk.
Obi's picture
Author:  Obi
Date:  16 May, 2007 - 11:24

Know the guys who did it.

You cannot escape your destiny. You must face Darth Vader again - Obi Wan Kenobi


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Subject:  Check out the Kuluma website
capdog's picture
Author:  capdog
Date:  8 June, 2007 - 08:33

Check out the Kuluma website for the surfing video - they did a trip to Madagascar! Very nice!


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Subject:  What on earth are you people
Author:  Check (not verified)
Date:  12 October, 2009 - 14:39

What on earth are you people throwing trade names around for !! and then giving a URL that doesn't exist !


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