This new production is an online video magazine, based on the yuppie hip-and-trendy, see-and-be-seen, pseudo-celebrity Durban lifestyle. The concept of the online videozine is quite progressive and ultimately a good idea, but in it's current state I find Kuluma TV lacking in punch.
To start with, head over to their eye-catching interactive website, and take a browse of the video collection. There are a number of ones that stood out to me, specifically the Love Jones / 33 / Karma gig reviews; but other than that it's mostly just clips of the commercial city clubs, as well as a handful of big-brand events held at venues like Tilt and Tiger Tiger. With loads of fashion and catwalk shots thrown in the mix too. Serious.
The production is good, but the video content itself is bland. The entire thing has a life-of-the-rich-and-famous "Top Billing" feel to it, but instead of offering a bit of meaty substance or interesting information, most videos are just promotional advertising masquerading as actual magazine content.
Essentially, the videos are on a par with infomercials. Like Verimark trying to sell you the Big Green Clean Machine, here is Kuluma trying to sell you a night on the town with their paying sponsors and brands. There's nothing controversial or even slightly edgy about anything that they cover - unsurprising, they wouldn't want to offend the big sponsors and club owners by expressing any opinion besides "it was fabulous, dahrling"!
The site is still new, so let's hope they manage to produce something a little better than the sterile offerings currently available. Or maybe, I should put the proverbial money where my mouth is... "Scouts TV", anyone? A bit of competition will surely shake up this market!
Go on... give 'em some traffic... they need it...